---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://learnings.org/term/brick-and-mortar
brand_content: none
publication_version: "3.0"
published_at: 2026-10-05T14:06:11Z
composition_version: composition-v2.1.0
presentation_version: presentation-v1.2.0
---

# Brick and mortar

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Physical business locations that exist in the real world, as opposed to the digital realm where most corporate buzzwords are born and thrive.

### Examples

Examples: - "Our brick and mortar stores are struggling." (our physical locations are failing) - "We're expanding our brick and mortar presence." (we're opening more physical stores) - "The brick and mortar model is outdated." (physical stores are old-fashioned)

### Tags

physicalretailtraditionallocationreal-world

1674 views • Created 3/19/2021

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