--- optiview_delivery: edge_optimized content_type: semantic_markdown source_url: https://learnings.org/term/category-design brand_content: none publication_version: "3.0" published_at: 2026-10-05T14:06:11Z composition_version: composition-v2.1.0 presentation_version: presentation-v1.2.0 --- # Category design [Skip to content](https://learnings.org/term/category-design#main-content) - [All](https://learnings.org/terms) - [2](https://learnings.org/terms?letter=2) - [3](https://learnings.org/terms?letter=3) - [8](https://learnings.org/terms?letter=8) - [A](https://learnings.org/terms?letter=A) - [B](https://learnings.org/terms?letter=B) - [C](https://learnings.org/terms?letter=C) - [D](https://learnings.org/terms?letter=D) - [E](https://learnings.org/terms?letter=E) - [F](https://learnings.org/terms?letter=F) - [G](https://learnings.org/terms?letter=G) - [H](https://learnings.org/terms?letter=H) - [I](https://learnings.org/terms?letter=I) - [J](https://learnings.org/terms?letter=J) - [K](https://learnings.org/terms?letter=K) - [L](https://learnings.org/terms?letter=L) - [M](https://learnings.org/terms?letter=M) - [N](https://learnings.org/terms?letter=N) - [O](https://learnings.org/terms?letter=O) - [P](https://learnings.org/terms?letter=P) - [Q](https://learnings.org/terms?letter=Q) - [R](https://learnings.org/terms?letter=R) - [S](https://learnings.org/terms?letter=S) - [T](https://learnings.org/terms?letter=T) - [U](https://learnings.org/terms?letter=U) - [V](https://learnings.org/terms?letter=V) - [W](https://learnings.org/terms?letter=W) - [Y](https://learnings.org/terms?letter=Y) - [Z](https://learnings.org/terms?letter=Z) The process of creating a new market category and positioning your company as the leader of that category. ### Examples Our category design strategy involves inventing new buzzwords and hoping they catch on, like 'cloud-native AI-first blockchain-enabled synergy optimization.' ### Tags marketcategorypositioningbuzzwordssynergy 1366 views • Created 11/16/2020 📢 Share Learnings ### Related Terms [ #### Web3 A vision of the internet based on blockchain technology, emphasizing decentralization and... 748 views• web3, blockchain ](https://learnings.org/term/web3)[ #### Feedforward A corporate euphemism for 'feedback,' made to sound more positive and future-focused... 737 views• euphemism, feedback ](https://learnings.org/term/feedforward)[ #### Product-market fit The degree to which a product satisfies a strong market demand, indicating... 530 views• product, market ](https://learnings.org/term/product-market-fit) Keep exploring the corporate jargon dictionary ## 🌍 In the Wild \+ Add Example No examples yet. Be the first to add one! ### 🤖 AI Tools 🎓 Translate with Professor📝 Open Writing Tools🎯 Play Buzzword Bingo 🎓 Ask the Professor ## Additional source context © 2008–2026 Learnings Dot Org — Speak fluent corporate. Ironically. ## Additional page links - [Web3 · A vision of the internet based on blockchain technology, emphasizing decentralization and... · 748 views• web3, blockchain](https://learnings.org/term/web3) — Related Terms - [Feedforward · A corporate euphemism for 'feedback,' made to sound more positive and future-focused... · 737 views• euphemism, feedback](https://learnings.org/term/feedforward) — Related Terms - [Product-market fit · The degree to which a product satisfies a strong market demand, indicating... · 530 views• product, market](https://learnings.org/term/product-market-fit) — Related Terms