--- optiview_delivery: edge_optimized content_type: semantic_markdown source_url: https://learnings.org/term/dark-funnel brand_content: none publication_version: "3.0" published_at: 2026-10-05T14:06:11Z composition_version: composition-v2.1.0 presentation_version: presentation-v1.2.0 --- # Dark funnel [Skip to content](https://learnings.org/term/dark-funnel#main-content) - [All](https://learnings.org/terms) - [2](https://learnings.org/terms?letter=2) - [3](https://learnings.org/terms?letter=3) - [8](https://learnings.org/terms?letter=8) - [A](https://learnings.org/terms?letter=A) - [B](https://learnings.org/terms?letter=B) - [C](https://learnings.org/terms?letter=C) - [D](https://learnings.org/terms?letter=D) - [E](https://learnings.org/terms?letter=E) - [F](https://learnings.org/terms?letter=F) - [G](https://learnings.org/terms?letter=G) - [H](https://learnings.org/terms?letter=H) - [I](https://learnings.org/terms?letter=I) - [J](https://learnings.org/terms?letter=J) - [K](https://learnings.org/terms?letter=K) - [L](https://learnings.org/terms?letter=L) - [M](https://learnings.org/terms?letter=M) - [N](https://learnings.org/terms?letter=N) - [O](https://learnings.org/terms?letter=O) - [P](https://learnings.org/terms?letter=P) - [Q](https://learnings.org/terms?letter=Q) - [R](https://learnings.org/terms?letter=R) - [S](https://learnings.org/terms?letter=S) - [T](https://learnings.org/terms?letter=T) - [U](https://learnings.org/terms?letter=U) - [V](https://learnings.org/terms?letter=V) - [W](https://learnings.org/terms?letter=W) - [Y](https://learnings.org/terms?letter=Y) - [Z](https://learnings.org/terms?letter=Z) Customer acquisition channels that are difficult to track and measure, like word-of-mouth and organic discovery. ### Examples Our dark funnel includes customers who found us through their cousin's friend's Instagram story, which is impossible to track but somehow our most valuable segment. ### Tags acquisitiontrackingword-of-mouthorganicvaluable 939 views • Created 4/19/2024 📢 Share Learnings ### Related Terms [ #### Dark social Social media sharing that happens through private channels like messaging apps, making... 1981 views• social-media, private ](https://learnings.org/term/dark-social)[ #### Consent management The process of obtaining, storing, and managing user consent for data collection... 1555 views• consent, storing ](https://learnings.org/term/consent-management)[ #### Signal loss The reduction in data quality and tracking accuracy due to privacy changes... 1420 views• data, tracking ](https://learnings.org/term/signal-loss)[ #### Earned-first A marketing approach that prioritizes earned media (organic mentions, reviews) over paid... 414 views• marketing, earned-media ](https://learnings.org/term/earned-first) Keep exploring the corporate jargon dictionary ## 🌍 In the Wild \+ Add Example No examples yet. Be the first to add one! ### 🤖 AI Tools 🎓 Translate with Professor📝 Open Writing Tools🎯 Play Buzzword Bingo 🎓 Ask the Professor ## Additional source context © 2008–2026 Learnings Dot Org — Speak fluent corporate. Ironically. ## Additional page links - [Dark social · Social media sharing that happens through private channels like messaging apps, making... · 1981 views• social-media, private](https://learnings.org/term/dark-social) — Related Terms - [Consent management · The process of obtaining, storing, and managing user consent for data collection... · 1555 views• consent, storing](https://learnings.org/term/consent-management) — Related Terms - [Signal loss · The reduction in data quality and tracking accuracy due to privacy changes... · 1420 views• data, tracking](https://learnings.org/term/signal-loss) — Related Terms - [Earned-first · A marketing approach that prioritizes earned media (organic mentions, reviews) over paid... · 414 views• marketing, earned-media](https://learnings.org/term/earned-first) — Related Terms