--- optiview_delivery: edge_optimized content_type: semantic_markdown source_url: https://learnings.org/term/dark-social brand_content: none publication_version: "3.0" published_at: 2026-10-05T14:06:11Z composition_version: composition-v2.1.0 presentation_version: presentation-v1.2.0 --- # Dark social [Skip to content](https://learnings.org/term/dark-social#main-content) - [All](https://learnings.org/terms) - [2](https://learnings.org/terms?letter=2) - [3](https://learnings.org/terms?letter=3) - [8](https://learnings.org/terms?letter=8) - [A](https://learnings.org/terms?letter=A) - [B](https://learnings.org/terms?letter=B) - [C](https://learnings.org/terms?letter=C) - [D](https://learnings.org/terms?letter=D) - [E](https://learnings.org/terms?letter=E) - [F](https://learnings.org/terms?letter=F) - [G](https://learnings.org/terms?letter=G) - [H](https://learnings.org/terms?letter=H) - [I](https://learnings.org/terms?letter=I) - [J](https://learnings.org/terms?letter=J) - [K](https://learnings.org/terms?letter=K) - [L](https://learnings.org/terms?letter=L) - [M](https://learnings.org/terms?letter=M) - [N](https://learnings.org/terms?letter=N) - [O](https://learnings.org/terms?letter=O) - [P](https://learnings.org/terms?letter=P) - [Q](https://learnings.org/terms?letter=Q) - [R](https://learnings.org/terms?letter=R) - [S](https://learnings.org/terms?letter=S) - [T](https://learnings.org/terms?letter=T) - [U](https://learnings.org/terms?letter=U) - [V](https://learnings.org/terms?letter=V) - [W](https://learnings.org/terms?letter=W) - [Y](https://learnings.org/terms?letter=Y) - [Z](https://learnings.org/terms?letter=Z) Social media sharing that happens through private channels like messaging apps, making it hard to track. ### Examples Dark social is where people actually share content, unlike public social media where everyone just posts selfies and food photos. ### Tags social-mediaprivatemessagingtrackingselfies 1981 views • Created 3/12/2022 Share term ### Related Terms [ #### Consent management The process of obtaining, storing, and managing user consent for data collection... 1556 views• consent, storing ](https://learnings.org/term/consent-management)[ #### Signal loss The reduction in data quality and tracking accuracy due to privacy changes... 1421 views• data, tracking ](https://learnings.org/term/signal-loss)[ #### Dark funnel Customer acquisition channels that are difficult to track and measure, like word-of-mouth... 940 views• acquisition, tracking ](https://learnings.org/term/dark-funnel)[ #### Social commerce The practice of selling products directly through social media platforms, like shopping... 442 views• social-media, selling ](https://learnings.org/term/social-commerce) Keep exploring the corporate jargon dictionary ## 🌍 In the Wild \+ Add Example No examples yet. Be the first to add one! ### 🤖 AI Tools 🎓 Translate with Professor📝 Open Writing Tools🎯 Play Buzzword Bingo Ask the Professor ## Additional source context © 2008–2026 Learnings Dot Org — Speak fluent corporate. Ironically. ## Additional page links - [Consent management · The process of obtaining, storing, and managing user consent for data collection... · 1556 views• consent, storing](https://learnings.org/term/consent-management) — Related Terms - [Signal loss · The reduction in data quality and tracking accuracy due to privacy changes... · 1421 views• data, tracking](https://learnings.org/term/signal-loss) — Related Terms - [Dark funnel · Customer acquisition channels that are difficult to track and measure, like word-of-mouth... · 940 views• acquisition, tracking](https://learnings.org/term/dark-funnel) — Related Terms - [Social commerce · The practice of selling products directly through social media platforms, like shopping... · 442 views• social-media, selling](https://learnings.org/term/social-commerce) — Related Terms