---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://learnings.org/term/hypothesis
brand_content: none
publication_version: "3.0"
published_at: 2026-10-05T14:06:11Z
composition_version: composition-v2.1.0
presentation_version: presentation-v1.2.0
---

# Hypothesis

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A corporate way of saying "wild guess" that makes baseless speculation sound like scientific methodology, usually used when you have no idea what you're talking about.

### Examples

Examples: - "Our hypothesis is that customers will love this." (our wild guess is that customers won't hate this) - "We need to test this hypothesis." (we need to see if our random guess is right) - "The hypothesis proved correct." (our random guess happened to be right this time)

### Tags

wild-guessspeculationscientificbaselessrandom

434 views • Created 6/9/2023

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Keep exploring the corporate jargon dictionary

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## Additional source context

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## Additional page links

- [Media mix modeling · Statistical analysis that determines the optimal allocation of marketing spend across different... · 1895 views• statistical, allocation](https://learnings.org/term/media-mix-modeling) — Related Terms
- [Guesstimate · A made-up word that combines "guess" and "estimate" to make wild speculation... · 1827 views• made-up, guess](https://learnings.org/term/guesstimate) — Related Terms
- [Triangulate · A corporate way of saying "guess based on multiple wrong sources" that... · 1685 views• guess, speculation](https://learnings.org/term/triangulate) — Related Terms
- [Test-and-learn · A methodology of rapid experimentation to validate ideas and learn from results,... · 1001 views• experimentation, validation](https://learnings.org/term/test-and-learn) — Related Terms
- [Span of control · A corporate way of saying "how many people you can micromanage" that... · 899 views• micromanage, hierarchy](https://learnings.org/term/span-of-control) — Related Terms
