--- optiview_delivery: edge_optimized content_type: semantic_markdown source_url: https://learnings.org/term/identity-graph brand_content: none publication_version: "3.0" published_at: 2026-10-05T14:06:11Z composition_version: composition-v2.1.0 presentation_version: presentation-v1.2.0 --- # Identity graph [Skip to content](https://learnings.org/term/identity-graph#main-content) - [All](https://learnings.org/terms) - [2](https://learnings.org/terms?letter=2) - [3](https://learnings.org/terms?letter=3) - [8](https://learnings.org/terms?letter=8) - [A](https://learnings.org/terms?letter=A) - [B](https://learnings.org/terms?letter=B) - [C](https://learnings.org/terms?letter=C) - [D](https://learnings.org/terms?letter=D) - [E](https://learnings.org/terms?letter=E) - [F](https://learnings.org/terms?letter=F) - [G](https://learnings.org/terms?letter=G) - [H](https://learnings.org/terms?letter=H) - [I](https://learnings.org/terms?letter=I) - [J](https://learnings.org/terms?letter=J) - [K](https://learnings.org/terms?letter=K) - [L](https://learnings.org/terms?letter=L) - [M](https://learnings.org/terms?letter=M) - [N](https://learnings.org/terms?letter=N) - [O](https://learnings.org/terms?letter=O) - [P](https://learnings.org/terms?letter=P) - [Q](https://learnings.org/terms?letter=Q) - [R](https://learnings.org/terms?letter=R) - [S](https://learnings.org/terms?letter=S) - [T](https://learnings.org/terms?letter=T) - [U](https://learnings.org/terms?letter=U) - [V](https://learnings.org/terms?letter=V) - [W](https://learnings.org/terms?letter=W) - [Y](https://learnings.org/terms?letter=Y) - [Z](https://learnings.org/terms?letter=Z) A database that connects different identifiers to create a unified view of a customer across devices and channels. ### Examples Our identity graph is so comprehensive that we know you're the same person whether you're on your phone, laptop, or your neighbor's WiFi. ### Tags databaseidentifierscustomerdeviceswifi 400 views • Created 9/8/2021 Share term ### Related Terms [ #### Return on experience A metric that measures the value generated from customer experience investments, like... 1991 views• metric, customer ](https://learnings.org/term/return-on-experience)[ #### Next best action The optimal next step to take with a customer based on their... 1468 views• optimal, customer ](https://learnings.org/term/next-best-action)[ #### Touchpoint A corporate euphemism for "interaction" that makes every customer contact sound like... 1284 views• interaction, customer ](https://learnings.org/term/touchpoint)[ #### Growth audiences Customer segments identified for growth marketing efforts, like target groups for expansion... 1163 views• customer, segments ](https://learnings.org/term/growth-audiences)[ #### Customer obsession A business philosophy that prioritizes customer needs and satisfaction above all else,... 926 views• philosophy, customer ](https://learnings.org/term/customer-obsession) Keep exploring the corporate jargon dictionary ## 🌍 In the Wild \+ Add Example No examples yet. Be the first to add one! ### 🤖 AI Tools 🎓 Translate with Professor📝 Open Writing Tools🎯 Play Buzzword Bingo Ask the Professor ## Additional source context © 2008–2026 Learnings Dot Org — Speak fluent corporate. Ironically. ## Additional page links - [Return on experience · A metric that measures the value generated from customer experience investments, like... · 1991 views• metric, customer](https://learnings.org/term/return-on-experience) — Related Terms - [Next best action · The optimal next step to take with a customer based on their... · 1468 views• optimal, customer](https://learnings.org/term/next-best-action) — Related Terms - [Touchpoint · A corporate euphemism for "interaction" that makes every customer contact sound like... · 1284 views• interaction, customer](https://learnings.org/term/touchpoint) — Related Terms - [Growth audiences · Customer segments identified for growth marketing efforts, like target groups for expansion... · 1163 views• customer, segments](https://learnings.org/term/growth-audiences) — Related Terms - [Customer obsession · A business philosophy that prioritizes customer needs and satisfaction above all else,... · 926 views• philosophy, customer](https://learnings.org/term/customer-obsession) — Related Terms