--- optiview_delivery: edge_optimized content_type: semantic_markdown source_url: https://learnings.org/term/incrementality brand_content: none publication_version: "3.0" published_at: 2026-10-05T14:06:11Z composition_version: composition-v2.1.0 presentation_version: presentation-v1.2.0 --- # Incrementality [Skip to content](https://learnings.org/term/incrementality#main-content) - [All](https://learnings.org/terms) - [2](https://learnings.org/terms?letter=2) - [3](https://learnings.org/terms?letter=3) - [8](https://learnings.org/terms?letter=8) - [A](https://learnings.org/terms?letter=A) - [B](https://learnings.org/terms?letter=B) - [C](https://learnings.org/terms?letter=C) - [D](https://learnings.org/terms?letter=D) - [E](https://learnings.org/terms?letter=E) - [F](https://learnings.org/terms?letter=F) - [G](https://learnings.org/terms?letter=G) - [H](https://learnings.org/terms?letter=H) - [I](https://learnings.org/terms?letter=I) - [J](https://learnings.org/terms?letter=J) - [K](https://learnings.org/terms?letter=K) - [L](https://learnings.org/terms?letter=L) - [M](https://learnings.org/terms?letter=M) - [N](https://learnings.org/terms?letter=N) - [O](https://learnings.org/terms?letter=O) - [P](https://learnings.org/terms?letter=P) - [Q](https://learnings.org/terms?letter=Q) - [R](https://learnings.org/terms?letter=R) - [S](https://learnings.org/terms?letter=S) - [T](https://learnings.org/terms?letter=T) - [U](https://learnings.org/terms?letter=U) - [V](https://learnings.org/terms?letter=V) - [W](https://learnings.org/terms?letter=W) - [Y](https://learnings.org/terms?letter=Y) - [Z](https://learnings.org/terms?letter=Z) The additional value generated by a marketing campaign beyond what would have happened naturally. ### Examples Our incrementality analysis shows that our $2M campaign generated $47 in additional sales, which is a great return on investment if you're bad at math. ### Tags valuecampaignnaturallyinvestmentmath 411 views • Created 2/11/2025 📢 Share Learnings ### Related Terms [ #### Value-added A phrase that suggests your product or service has extra value, usually... 4257 views• extra, value ](https://learnings.org/term/value-added)[ #### Run the numbers A corporate euphemism for "do math" that makes simple calculations sound like... 1088 views• euphemism, math ](https://learnings.org/term/run-the-numbers)[ #### Customer lifetime value Value-related corporate speak that makes basic business concepts sound like rocket science. 1071 views• value, corporate-speak ](https://learnings.org/term/customer-lifetime-value)[ #### Big bang for the buck A sleazy salesperson's way of promising maximum value with minimum investment, usually... 935 views• sales, value ](https://learnings.org/term/big-bang-for-the-buck)[ #### Big bet A significant investment or strategic decision with high potential returns but also... 716 views• investment, strategic ](https://learnings.org/term/big-bet) Keep exploring the corporate jargon dictionary ## 🌍 In the Wild \+ Add Example No examples yet. Be the first to add one! ### 🤖 AI Tools 🎓 Translate with Professor📝 Open Writing Tools🎯 Play Buzzword Bingo 🎓 Ask the Professor ## Additional source context © 2008–2026 Learnings Dot Org — Speak fluent corporate. Ironically. ## Additional page links - [Value-added · A phrase that suggests your product or service has extra value, usually... · 4257 views• extra, value](https://learnings.org/term/value-added) — Related Terms - [Run the numbers · A corporate euphemism for "do math" that makes simple calculations sound like... · 1088 views• euphemism, math](https://learnings.org/term/run-the-numbers) — Related Terms - [Customer lifetime value · Value-related corporate speak that makes basic business concepts sound like rocket science. · 1071 views• value, corporate-speak](https://learnings.org/term/customer-lifetime-value) — Related Terms - [Big bang for the buck · A sleazy salesperson's way of promising maximum value with minimum investment, usually... · 935 views• sales, value](https://learnings.org/term/big-bang-for-the-buck) — Related Terms - [Big bet · A significant investment or strategic decision with high potential returns but also... · 716 views• investment, strategic](https://learnings.org/term/big-bet) — Related Terms