---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://learnings.org/term/infinite-scroll
brand_content: none
publication_version: "3.0"
published_at: 2026-10-05T14:06:11Z
composition_version: composition-v2.1.0
presentation_version: presentation-v1.2.0
---

# Infinite scroll

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A web design pattern where content loads continuously as users scroll, like a bottomless pit of information.

### Examples

Our infinite scroll is so engaging that users spend 47 hours scrolling through content they don't even want to see.

### Tags

web-designcontinuousbottomlessengaginghours

451 views • Created 12/9/2022

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## Additional page links

- [Always-on · A marketing or operational approach that runs continuously without breaks, like a... · 1316 views• continuous, marketing](https://learnings.org/term/always-on) — Related Terms
- [Hero culture · A toxic workplace dynamic where employees are expected to work excessive hours... · 423 views• toxic, workplace](https://learnings.org/term/hero-culture) — Related Terms