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Land and expand

A sales strategy that starts with a small deal and grows into larger opportunities within the same account.

Examples

Our land and expand strategy is so successful that we start by selling a $47 product and end up with a $47,000 contract.

Other Definitions of "Land and expand"

To get a small customer and then grow with them, which is great until you realize they don't want to grow.

"Examples: - "We need to land and expand on this initiative." - "The land and expand approach will drive results." - "Let's land and expand to move forward.""

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