---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://learnings.org/term/return-on-experience
brand_content: none
publication_version: "3.0"
published_at: 2026-10-05T14:06:11Z
composition_version: composition-v2.1.0
presentation_version: presentation-v1.2.0
---

# Return on experience

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A metric that measures the value generated from customer experience investments, like ROI but for feelings.

### Examples

Our return on experience is so high that customers are willing to pay more for our product just because it makes them feel good, which is like selling happiness but with more spreadsheets.

### Tags

metriccustomerexperiencefeelingshappiness

1990 views • Created 6/29/2025

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## Additional page links

- [Next best action · The optimal next step to take with a customer based on their... · 1468 views• optimal, customer](https://learnings.org/term/next-best-action) — Related Terms
- [Touchpoint · A corporate euphemism for "interaction" that makes every customer contact sound like... · 1283 views• interaction, customer](https://learnings.org/term/touchpoint) — Related Terms
- [Growth audiences · Customer segments identified for growth marketing efforts, like target groups for expansion... · 1163 views• customer, segments](https://learnings.org/term/growth-audiences) — Related Terms
- [Customer obsession · A business philosophy that prioritizes customer needs and satisfaction above all else,... · 926 views• philosophy, customer](https://learnings.org/term/customer-obsession) — Related Terms
- [North Star metric · The single most important metric that guides all business decisions and measures... · 911 views• metric, important](https://learnings.org/term/north-star-metric) — Related Terms
