Attribution
A fancy way of declaring that we are doing everything we can to figure out why/who/where to assign credit for something. Often it just means we are changing the
We harmonize disruption with practical nonsense, so your decks ship themselves.
Recent terms, wall posts, and community contributions
A fancy way of declaring that we are doing everything we can to figure out why/who/where to assign credit for something. Often it just means we are changing the
Hot on the heels (urghhh! I just used some corporate jargon) of my Corporate Speak of the Year awards I announce the Corporate Jargon words that did my head in over 2023. Don
Meetingception Protocol: A corporate strategy designed to maximize productivity by scheduling multiple layers of meetings, ensuring that the only action taken i
When someone says Lean Pipeline, itβs often code for βwe donβt really know what this means, but it sounds innovative.β
Guardian article exposing horrors of corporate jargon
#KeyInnovators: Jonathan Sutter; Richard Branson; David Neeleman; Charles Schwab; Barbara Corcoran (The Walt Disney Company #SharkTank); #Musk (Google Data Sep 20 2025) The Walt Disney Company ESPN NBCUniversal CBS Fox News TV MSNBC CNN The Wall Street Journal The New York Times Apple Microsoft Google Oracle University of Washington MicrosoftThe University of Texas at Austin Major League Baseball (MLB) American Airlines National Football League (NFL) United Airlines Delta Air Lines McKinsey & Co
Neural Transformation is a shiny phrase that tends to generate more steering committees than real outcomes.
A corporate buzzword for "everyone pretending to agree" while secretly having completely different ideas about what they're supposed to be doing.
Hybrid Transformation promises sweeping change, though in practice itβs usually just a rebrand of existing processes.
A corporate way of saying "we fixed some stuff" that makes minor updates sound like revolutionary breakthroughs, usually followed by 3.0, 4.0, and so on.
A mythical solution that will solve all problems instantly, usually promised by consultants and salespeople who know such things don't exist but hope you don't.
A corporate euphemism for "excuse" that makes justification sound like sophisticated explanation, usually used when someone wants to explain why they screwed up
This terminological construct embodies an epistemological paradox, serving as an omnipresent abstraction that engenders a simulacrum of efficacy within the corp
Growth-related corporate speak that promises exponential results with minimal effort.
A management approach that combines caring personally with challenging directly, like tough love for the workplace.
The optimal next step to take with a customer based on their behavior, preferences, and current context.
LinkedIn post on marketing buzzwords to eliminate
A lexiconic enigma that encapsulates the quintessence of vacuity, serving as an emblematic accolade for collective mediocrity in the corporate arena.represents
A corporate euphemism for "crisis we created" that makes poor planning sound like an emergency, usually caused by someone who forgot to do their job and now nee